Good design:
- is innovative
- makes a product useful
- is aesthetic
- makes a product understandable
- is unobtrusive
- is honest
- is long-lasting
- is thorough down to the last detail
- is environmentally friendly
- is as little design as possible
Dieter Rams was a consumer product designer and best known for his work with Braun. He designed coffee makers, calculators, radios, a/v equipment, consumer appliances, and more.